Working with an Investment Professional

Steven Neeley |
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Checklist for Meeting with a Financial Advisor: A Step-by-Step Guide

When choosing a financial advisor, the value you receive hinges on the quality of your relationship and their ability to meet or exceed your expectations. Many people are comfortable paying for investment guidance, not expecting miracles with their portfolios but rather a commitment to service that includes frequent communication, transparency, and personalized advice. To get the most value from your financial advisor, it’s crucial to clearly explain your expectations and agree on how you’ll work together. This checklist will guide you through the process of evaluating and selecting the right financial advisor for your needs.

1. Schedule an Initial Consultation

  • Why it’s important: The initial consultation is your opportunity to learn about the advisor’s background, experience, and philosophy. This meeting sets the tone for your potential working relationship.
  • Action items:
    • Contact the advisor’s office to book an appointment.
    • Prepare a list of questions you want to ask during the meeting.
    • Bring relevant financial documents (e.g., statements, tax returns) to give the advisor an understanding of your financial situation.

2. Assess Their Investment Philosophy

  • Why it’s important: An advisor’s investment philosophy influences how they manage portfolios and make financial decisions. Understanding this will help you determine if their approach aligns with your financial goals.
  • Action items:
    • Ask the advisor to explain their investment principles. Do they rely on theory, data, or personal experience?
    • Inquire about how their philosophy was developed. What experiences or education influenced their approach?
    • Discuss how they balance risk and reward in their investment strategies.
    • Determine if their approach resonates with your risk tolerance, time horizon, and long-term objectives.

3. Evaluate Their Investment Strategies and Product Selection

  • Why it’s important: Different advisors have access to different products and strategies. Understanding how they choose investments can help you gauge whether they will meet your needs.
  • Action items:
    • Ask how the advisor selects investment strategies and products. Do they shop around for the best options, or do they use a limited set of proprietary products?
    • Inquire about their process for evaluating investment opportunities. What criteria do they use to select or reject investments?
    • Discuss the range of products they typically recommend. Are these products aligned with your financial goals?

4. Understand Their Fee Structure

  • Why it’s important: Advisors can be compensated in various ways, and understanding their fee structure is essential for evaluating the cost-effectiveness of their services.
  • Action items:
    • Ask if the advisor is fee-only, commission-based, or a hybrid. Understand what each model entails.
    • Request a detailed breakdown of their fees. How are they compensated for different types of advice or transactions?
    • Consider how their fee structure aligns with your financial situation. Do you prefer a fee-only model for transparency, or are you comfortable with a commission-based model?
    • Discuss potential conflicts of interest that might arise from their compensation structure.

5. Confirm Their Fiduciary Status

  • Why it’s important: A fiduciary is legally obligated to act in your best interest. Confirming this status ensures that your advisor is committed to prioritizing your needs over their own.
  • Action items:
    • Ask if the advisor adheres to a fiduciary standard. Do they have their fiduciary commitment in writing?
    • Inquire about how they handle potential conflicts of interest. How do they ensure that their advice is unbiased and in your best interest?
    • Discuss the steps they take to remain compliant with fiduciary standards. Are they subject to regular audits or reviews?

6. Evaluate Their Communication Strategy

  • Why it’s important: Frequent and transparent communication is key to a successful advisor-client relationship. Understanding their communication strategy helps ensure that your needs for information and updates will be met.
  • Action items:
    • Ask about their preferred methods of communication (e.g., phone, email, in-person meetings).
    • Discuss how often they will provide updates on your portfolio’s performance. Are they proactive in reaching out, or do they wait for you to contact them?
    • Inquire about their availability. Can you reach them easily if you have a question or concern? Do they offer emergency contact options?
    • Clarify their expectations for client engagement. Do they require you to commit to a certain number of meetings per year?

7. Explore Their Network of Professionals

  • Why it’s important: A well-connected advisor can provide access to a broader range of expertise and resources, which can be beneficial for comprehensive financial planning.
  • Action items:
    • Ask if the advisor collaborates with other professionals, such as tax advisors, estate planners, or insurance specialists.
    • Inquire about their process for referring clients to other professionals. How do they ensure that these referrals are in your best interest?
    • Discuss whether they offer integrated services or work as part of a team with other professionals.
    • Consider how their network might benefit your financial situation. Do you need specialized advice that they can’t provide directly?

8. Verify Their Professional Credentials

  • Why it’s important: An advisor’s credentials and experience are strong indicators of their expertise and commitment to their profession. Verifying these can help you assess their qualifications.
  • Action items:
    • Ask about the advisor’s educational background and professional designations. What degrees or certifications do they hold?
    • Inquire about how long they’ve been in the field and their previous work experience.
    • Ask if they are committed to continuing education. Do they regularly attend industry conferences or pursue additional certifications?
    • Verify their credentials through professional organizations. For example, check if they hold the Chartered Financial Analyst (CFA) designation.

9. Align Financial Goals with the Advisor’s Strategy

  • Why it’s important: Your financial goals should be at the center of your advisor’s strategy. Ensuring alignment here is critical to achieving your objectives.
  • Action items:
    • Clearly define your financial goals. Are you focused on retirement planning, wealth preservation, or aggressive growth?
    • Discuss how the advisor’s investment strategy supports these goals. Do they prioritize your objectives when making recommendations?
    • Inquire about how they will tailor their advice to your specific situation. Do they offer personalized solutions, or do they rely on a one-size-fits-all approach?
    • Ask how they will measure progress toward your goals. What benchmarks or milestones will they use?

10. Consider the Advisor’s Responsiveness

  • Why it’s important: Responsiveness is a key factor in your relationship with a financial advisor. You want someone who is available and attentive to your needs.
  • Action items:
    • Ask about the advisor’s typical response time to client inquiries. How quickly do they return calls or emails?
    • Inquire about their process for addressing urgent matters. What happens if you need immediate assistance?
    • Discuss how they prioritize their clients. Will you be one of many, or do they limit the number of clients to provide more personalized service?
    • Evaluate their follow-up process. Do they check in with you regularly, or do you need to initiate contact?

11. Review Their Client Service Philosophy

  • Why it’s important: An advisor’s client service philosophy reflects their commitment to providing quality service. This can significantly impact your overall experience.
  • Action items:
    • Ask how the advisor defines excellent client service. What are their standards for client care?
    • Inquire about how they handle client dissatisfaction or complaints. What steps do they take to resolve issues?
    • Discuss how they plan to exceed your expectations. What do they do to go above and beyond for their clients?
    • Evaluate their commitment to continuous improvement. Do they seek feedback from clients and make adjustments based on that input?

12. Understand Their Approach to Risk Management

  • Why it’s important: Risk management is a crucial aspect of investment strategy. Understanding how an advisor handles risk can help ensure your portfolio is managed according to your comfort level.
  • Action items:
    • Ask the advisor about their approach to risk management. How do they identify and mitigate potential risks in your portfolio?
    • Discuss how they will tailor their risk management strategy to your specific situation. Do they adjust their approach based on your risk tolerance and financial goals?
    • Inquire about their use of diversification as a risk management tool. How do they spread risk across different asset classes?
    • Evaluate their response to market volatility. How do they protect clients’ portfolios during periods of economic uncertainty?

13. Set Clear Expectations for Reporting and Accountability

  • Why it’s important: Regular reporting and accountability are essential for tracking progress and ensuring transparency. Setting clear expectations helps you stay informed and involved in the management of your portfolio.
  • Action items:
    • Ask about the frequency and format of reports you’ll receive. Will you get quarterly statements, monthly updates, or access to an online portal?
    • Inquire about the level of detail included in these reports. Will they provide a breakdown of performance by asset class, individual security, or overall portfolio?
    • Discuss how they will hold themselves accountable for the performance of your portfolio. What metrics do they use to evaluate their success?

This checklist provides a comprehensive guide to evaluating a financial advisor, helping ensure that you choose a professional who aligns with your needs and goals. By following these steps, you can establish a productive and mutually beneficial relationship with your advisor.


This content is developed from sources believed to be providing accurate information. The information provided is not written or intended as tax or legal advice and may not be relied on for purposes of avoiding any Federal tax penalties. Individuals are encouraged to seek advice from their own tax or legal counsel. Individuals involved in the estate planning process should work with an estate planning team, including their own personal legal or tax counsel. Neither the information presented nor any opinion expressed constitutes a representation by us of a specific investment or the purchase or sale of any securities. Asset allocation and diversification do not ensure a profit or protect against loss in declining markets.